How to manage advertising process

Formulating and Implementing Advertising Strategy Advertising strategy formulation involves four major activities: Setting Objectives, Formulating Budgets, Creating Ad Messages and Selecting Ad Media and Vehicles. Objectives are goals that the various elements aspire...

Advertising Process

Advertising Process The challenge of advertising goes beyond the act of creating messages and involves also the task of placing ads in the right advertising media and selecting appropriate measures to assess whether an advertising campaign has achieved its goals.  ...

Advertising Functions

  Many business firms as well as not-for-profit organizations have faith in advertising. In general, advertising is valued because it is recognized as performing five critical communications functions: (1) informing, (2) influencing, (3) reminding and increasing...

How to develop key performance indicators for your process : By MIE

How to develop key performance indicators for your process what is KPI? KPI is a tool that tells you where are you heading and whither your are going to reach your final goals or not, enables you to control your way and ensure achieving the desired plans. It works in...