Category Archives: M Customer Experience

How to develop key performance indicators for your process

How to develop key performance indicators for your process

KPI

what is KPI?

KPI is a tool that tells you where are you heading and whither your are going to reach your final goals or not, enables you to control your way and ensure achieving the desired plans. It works in the same way like the car dashboard which indicates your speed, your fuel, engine temperature,  your direction, so you may control speed, direction , stops, and finally  reach your destination. Continue reading How to develop key performance indicators for your process

Your guideline to establish customer complaint system: By MIE

What is customer complaint?

customer complaint handling

Customer complaint is a negative feedback report from your customer, regarding the product or the service which delivered or supposed to be delivered to the customer according to customer expectations, and not limited to the agreement.

Depending on the type of your business, whither it is manufacturing, B2B, retail, service provider, customer handling methodology will vary.

The ingredients for the customer complaints management system CCMS are Continue reading Your guideline to establish customer complaint system: By MIE

How to develop new product or service: By MIE

How to develop new product or service

Services process Model for service life cycle

service life cycle

cycle-life

 

In order to have a successful product / service, you have to define in your mind what kind of product/service you are going to introduce to your customer, what its shape, the features , usage , and why customer should pay to get it. Here are the road map you may follow to have a good product/service. In this article we are going to discuss the service package development in particular.

Continue reading How to develop new product or service: By MIE

Exchanges, Perception, and Satisfaction in Marketing, By MIE

exchange2

The purpose of marketing is to create exchanges that satisfy the perceived needs, wants, and objectives of individuals and organizations. There are three important ideas expressed in this definition: exchanges, perception, and satisfaction, what do they mean ? Continue reading Exchanges, Perception, and Satisfaction in Marketing, By MIE