What is customer complaint?
Customer complaint is a negative feedback report from your customer, regarding the product or the service which delivered or supposed to be delivered to the customer according to customer expectations, and not limited to the agreement.
Depending on the type of your business, whither it is manufacturing, B2B, retail, service provider, customer handling methodology will vary.
The ingredients for the customer complaints management system CCMS are Continue reading Your guideline to establish customer complaint system: By MIE
Customer Service Audit checklist, by MIE
Auditing organization from customer point of view is major for services companies or retailers, this check list provides questions
by which you can assess your organization whither it is customer focus or not.
Continue reading Customer Service Audit checklist, by MIE
The purpose of marketing is to create exchanges that satisfy the perceived needs, wants, and objectives of individuals and organizations. There are three important ideas expressed in this definition: exchanges, perception, and satisfaction, what do they mean ? Continue reading Exchanges, Perception, and Satisfaction in Marketing, By MIE