Advertising Process

Advertising Process

The challenge of advertising goes beyond the act of creating messages and involves also the task of placing ads in the right advertising media and selecting appropriate measures to assess whether an advertising campaign has achieved its goals. [Read more…]

Advertising Functions


Many business firms as well as not-for-profit organizations have faith in advertising. In general, advertising is valued because it is recognized as performing five critical communications functions: (1) informing, (2) influencing, (3) reminding and increasing salience, (4) adding value, and (5) assisting other company efforts. [Read more…]

n9: The Best Mobile Marketing Tips You Will Ever Read.. by Flora O. Fukano

December 16, 2013 – The decision to launch a mobile advertising campaign can bring positive results if you are smart about it. However, developing the perfect campaign requires hard work. So where can you start? How do you use mobile marketing to boost your profits? Mobile marketing is straightforward to understand and implement if you have the right information. These contains tips to remember as you move forward in mobile marketing.

You should test your website or ads through different browsers for cell phone usage. Every mobile phone operates on different browsers. Making your mobile marketing compatible for all of the browsers available could make you the most successful. Your internet site and content might look different on each device. View your website on several mobile phones to ensure that it is fully accessible.

When working with mobile marketing, build your ads easy to send. Anytime you build a mobile promotion, make sure that they are an easy task to pass on to others for more advertising.

Try broadcasting emails compatible with mobile devices to maintain your email marketing campaign effective as possible. Make sure your pages or nextbook android tablet look good on a mobile machine and they can use phones numbers instantly simply by clicking on them. Emails need to be put together in a mobile format as a lot more individuals are reading using their phones nowadays.

Provide your niche customers the worthiness they deserve. When connecting with individuals in your outer social circle, it is usually necessary to include something worthwhile to attract their attention. For instance, if your target is business executives, offer a meal voucher to some high-end restaurant. In order to target the middle-class family, your offer ought to be something related to family.

Add maps and directions to your website that are mobile friendly. A lot of people use apps to locate places. List your company with Google Maps and similar websites. Be accessible. Make certain your content has the capacity to be viewed on a mobile device. Create a link on your mobile site with a link to Google maps making it simpler for your visitors to find your exact place.

If you think about what to include in your mobile page, keep in mind that it’s important to say up to you can with very little copy as possible. It’s important not have rambling pages which have a lot of fluff. Content for your mobile marketing site needs to be brief, simple, and useful.

Get the maximum amount of info about your audience so that you can target their needs and wants. This is a great way to make sure that the campaign you are using is something your recipients like reading.

Manage a usability test prior to going live with your campaign. You have to be certain that customers are able to see the items you are sending to them. Ask everyone you know to test out your message for you personally from their devices before you make a public launch.

Although texting with abbreviations is commonplace nowadays, most people haven’t got a hint what they mean. Any lack of understanding in your advertisement will yield unfavorable results both short and long term.

You should give some to obtain something back. You need to offer incentives inside your mobile marketing strategy. Offer details about local events, weather reports or area locations. However, a coupon offer can increase sales in your campaign.

Instead of sharing short codes, purchase them for your exclusive use. They are not cheap at about $2,000 however they can link to your brand. Eventually, people will learn your short code that they will hyperlink to your company. It’s a small investment to avoid legal problems, too. If code sharing companies abuse the device, you might get into trouble also.

Always try to go viral to ensure that your advertisements are experiencing the most effect. The person may spread your word with their friends, helping the effect of one’s mobile marketing outreach.

Mobile marketing ought to be developed one step after another for optimum results. Take this same approach. Go from texting to calling to videos whilst the trend going, continuing to socialize and to build your network as huge as you can. Utilize all the tools available for you.

Try using dedicated short code. Though there exists a slight rise in price, it means a major rise in protection. It also allows you to use a little legal coverage.

Because mobile marketing can be essential to your business, you need to understand the most that you can about it. This will help you tailor your mobile marketing efforts to fit your business. Look at is different. The ideas in this article give a great jumping off point. co-contributor: Rae V. Covey

The Psychology of Color in Marketing and Branding

The psychology of color as it relates to persuasion is one of the most interesting–and most controversial–aspects of marketing.

The reason: Most of today’s conversations on colors and persuasion consist of hunches, anecdotal evidence and advertisers blowing smoke about “colors and the mind.”

To alleviate this trend and give proper treatment to a truly fascinating element of human behavior, today we’re going to cover a selection of the most reliable research on color theory and persuasion.

Misconceptions around the Psychology of Color

Why does color psychology invoke so much conversation … but is backed with so little factual data? [Read more…]

The Consumer Decision Process: An Overview , By MIE

The Consumer Decision Process: An Overview


The conceptual model in Figure presents the basic steps consumers go through in making a purchase decision. As you can see, the full process involves a rather lengthy sequence of activities: problem recognition (which may occur as a result of seeing an ad), information search, evaluation and selection of alternative brands, store choice and purchase, and finally post purchase behavior. For simple, habitual, everyday purchases with low levels of involvement, the decision-making process is typically very abbreviated. But in those situations where the consumer is highly involved in the purchase, its not at all unusual for the consumer to substantially extend the decision process.


Regardless of whether the process is limited or extended, though, numerous sociological and psychological factors invariably play a role in the way consumers behave. These include a series of personal sub-processes that are themselves shaped by various influences.


The three personal processes govern the way we discern raw data (stimuli) and translate them into feelings, thoughts, beliefs, and actions. The personal processes are the perception, the learning and persuasion, and the motivation processes. Second, our mental processes and behavior are affected by two sets of influences. Interpersonal influences include our family, society, and culture. Non-personal influencesfactors often outside the consumers controlinclude time, place, and environment. These influences further affect the personal processes of perception, learning, and motivation.


After dealing with these processes and influences, we face the pivotal decision: to buy or not to buy. But taking that final step typically requires yet another process, the evaluation of alternatives, in which we choose brands, sizes, styles, and colors. If we do decide to buy, our post purchase evaluation will dramatically affect all our subsequent purchases.


decision process



The Key Participants in the Marketing Process , By MIE

LAPeople�s needs and wants change daily, and marketers constantly advertise a plethora of products for customer attention and interest. This makes the marketing process very dynamic. At times, it seems like everybody is searching for an exchange. At other times, it seems nobody is. Marketing exchanges depend on three types of participants: customers, markets (groups of customers), and marketers.


Customers� [Read more…]

The Role of Advertising Agencies in Modern Markets , By MIE

novelty aboundMessage strategies and decisions most often are the joint enterprise of the companies that advertise (the clients) and their advertising agencies. To appreciate why a company would use an ad agency, it is important to recognize that businesses routinely employ outside specialists: lawyers, financial advisors, management consultants, [Read more…]

Exchanges, Perception, and Satisfaction in Marketing, By MIE


The purpose of marketing is to create exchanges that satisfy the perceived needs, wants, and objectives of individuals and organizations. There are three important ideas expressed in this definition: exchanges, perception, and satisfaction, what do they mean ? [Read more…]

Marketing KPIs and Metrics

marketing kpi1Marketing KPIs and Metrics

Online marketing is an integrated effort that requires consolidating all of the moving pieces to get a clear view of your performance. Any marketer worth their salt knows that to be successful, you need to constantly measure, assess, and refine your campaigns. To do that, you need to be equipped with the latest and most relevant marketing KPIs.

Take the guesswork out of your marketing campaigns by monitoring the right KPIs and metrics. To help get you started, here’s a list of the top 10 marketing KPIs and metrics our customers use.