How to Compensate Adv Agency

 

There are three basic methods by which clients compensate agencies for services rendered: (1) receiving commissions from media, (2) being compensated based on a fee system, and (3) earning compensation based on outcomes. [Read more…]

How to manage advertising process

Formulating and Implementing Advertising Strategy

Advertising strategy formulation involves four major activities: Setting Objectives, Formulating Budgets, Creating Ad Messages and Selecting Ad Media and Vehicles. Objectives are goals that the various elements aspire to achieve individually or collectively during a scope of time such as a business quarter or fiscal year. [Read more…]

Advertising Process

Advertising Process

The challenge of advertising goes beyond the act of creating messages and involves also the task of placing ads in the right advertising media and selecting appropriate measures to assess whether an advertising campaign has achieved its goals. [Read more…]

Advertising Functions

 

Many business firms as well as not-for-profit organizations have faith in advertising. In general, advertising is valued because it is recognized as performing five critical communications functions: (1) informing, (2) influencing, (3) reminding and increasing salience, (4) adding value, and (5) assisting other company efforts. [Read more…]

How to introduce SIX SIGMA

Six Sigma Introduction

six sigma model

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What is six sigma?

Sigma ( s ) is Greek letter used to indicate standard deviation

– A sigma level provides a statistical estimation of the the defect (error) rate

– Six sigma relates to 3.4 Defects Per Million Opportunities (DPMO) [Read more…]

How to develop key performance indicators for your process

How to develop key performance indicators for your process

KPI

what is KPI?

KPI is a tool that tells you where are you heading and whither your are going to reach your final goals or not, enables you to control your way and ensure achieving the desired plans. It works in the same way like the car dashboard which indicates your speed, your fuel, engine temperature,  your direction, so you may control speed, direction , stops, and finally  reach your destination. [Read more…]

How to introduce The seven wastes (MUDA), By MIE

How to introduce The seven wastes (MUDA), By MIE

The seven wastes

wastes classifications

One of the key steps in Lean and TPS is the identification of which steps add value and which do not. By classifying all the process activities into these two categories it is then possible to start actions for improving the former and eliminating the latter. Some of these definitions may seem rather ‘idealist’ but this tough definition is seen as important to the effectiveness of this key step. [Read more…]

How to introduce 5 S

How to introduce 5 S

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5S was developed in Japan. It was first heard of as one of the techniques that enabled what was then termed ‘Just in Time Manufacturing’. The Massachusetts Institute of Technology’s 5-year study into the future of the automobile in the late 1980s identified that the term was inappropriate since the Japanese success was built upon far more than components arriving only at the time of requirement. John Krafcik, a researcher on the project, ascribed Lean to the collective techniques being used in Japanese automobile manufacturing; it reflected the focus on waste in all its forms that was central to the Japanese approach. Minimised inventory was only one aspect of performance levels in companies such as Toyota and in itself only arose from progress in fields such as quality assurance and Andon boards to highlight problems for immediate action.

[Read more…]

How to conduct Failure Mode and Effect Analysis, FMEA

How to conduct Failure Mode and Effect Analysis, FMEA

By Mahmoud Elhefnawi

What is FMEA?

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The System FMEA is a team-oriented methodology for minimising the risk of the development and it stimulates the interdisciplinary co-operation between the affected areas already in a very early stage. Furthermore, it provides a documentation of knowledge within the company.

[Read more…]

How to conduct Gauge R&R study: By MIE

How to conduct Gauge R&R study

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Satisfying the requirements of ISO TS or any other standard that demanding from your organization to implement Measurement System Analysis, a Gauge R&R ( repeatability and reproduce-ability) study for each inspection process you have has to be carried out and documented.

[Read more…]