There are three basic methods by which clients compensate agencies for services rendered: (1) receiving commissions from media, (2) being compensated based on a fee system, and (3) earning compensation based on outcomes. Continue reading How to Compensate Adv Agency
Formulating and Implementing Advertising Strategy
Advertising strategy formulation involves four major activities: Setting Objectives, Formulating Budgets, Creating Ad Messages and Selecting Ad Media and Vehicles. Objectives are goals that the various elements aspire to achieve individually or collectively during a scope of time such as a business quarter or fiscal year. Continue reading How to manage advertising process
The challenge of advertising goes beyond the act of creating messages and involves also the task of placing ads in the right advertising media and selecting appropriate measures to assess whether an advertising campaign has achieved its goals. Continue reading Advertising Process
Many business firms as well as not-for-profit organizations have faith in advertising. In general, advertising is valued because it is recognized as performing five critical communications functions: (1) informing, (2) influencing, (3) reminding and increasing salience, (4) adding value, and (5) assisting other company efforts. Continue reading Advertising Functions
How to introduce 5 S
5S was developed in Japan. It was first heard of as one of the techniques that enabled what was then termed ‘Just in Time Manufacturing’. The Massachusetts Institute of Technology’s 5-year study into the future of the automobile in the late 1980s identified that the term was inappropriate since the Japanese success was built upon far more than components arriving only at the time of requirement. John Krafcik, a researcher on the project, ascribed Lean to the collective techniques being used in Japanese automobile manufacturing; it reflected the focus on waste in all its forms that was central to the Japanese approach. Minimised inventory was only one aspect of performance levels in companies such as Toyota and in itself only arose from progress in fields such as quality assurance and Andon boards to highlight problems for immediate action.
Continue reading How to introduce 5 S