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Tag: marketing

The Consumer Decision Process: An Overview , By MIE

The Consumer Decision Process: An Overview The conceptual model in Figure  presents the basic steps consumers go through in making a purchase decision. As you can see, the full process involves a rather lengthy sequence of activities: problem recognition (which […]

Marketing KPIs and Metrics

Marketing KPIs and Metrics Online marketing is an integrated effort that requires consolidating all of the moving pieces to get a clear view of your performance. Any marketer worth their salt knows that to be successful, you need to constantly […]