Tag: retail

Types of Brands in Retail

By “Retail concentration” we mean the market-share belonging to generally the top 4 or 5 firms of the Great distribution present in a regional market, as a percentage on the total. A number of different types of...

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The Consumer-Centric Business

The Consumer-Centric Business There are a many companies especially those in the Consumer Package Goods (CPG) market that adopt the theory of running their business centered around Consumer, Shopper & Retailer needs. Their...

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Kinds of Perception

Stimulus A stimulus is physical information we receive through our senses. Advertising stimuli can appear in a variety of forms: a window display at a local department store, the brightly colored labels on cans of Campbell’s...

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