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Tag: retail

How to manage advertising process

Formulating and Implementing Advertising Strategy Advertising strategy formulation involves four major activities: Setting Objectives, Formulating Budgets, Creating Ad Messages and Selecting Ad Media and Vehicles. Objectives are goals that the various elements aspire to achieve individually or collectively during a […]

Retail Metrics & KPIs to help you stay competitive.

Retail Metrics & KPIs to help you stay competitive. In the fast paced world of retail having the right metrics and KPIs is essential for staying competitive. If you aren’t measuring it, you are likely missing key facts about your […]