How to develop key performance indicators for your process : By MIE

How to develop key performance indicators for your process what is KPI? KPI is a tool that tells you where are you heading and whither your are going to reach your final goals or not, enables you to control your way and ensure achieving the desired plans. It works in...

Document control procedure template, By MIE

  This is a simple template for a document control procedure as part of ISO9001 requirments , it can be adopted to suite the organization requirements A- Objective this procedure describes the process steps of creating document,� these steps are� writing , reviewing,...

Perception of Value

Why is a customer’s perception of value important? Because it directly corresponds to how much the customer is willing to pay for any given product. The greater the buyer’s faith in the product as well as perceived quality and value, the greater the profit margin....

Types of Brands in Retail

By “Retail concentration” we mean the market-share belonging to generally the top 4 or 5 firms of the Great distribution present in a regional market, as a percentage on the total. A number of different types of brands are recognized. A “premium...

The Consumer-Centric Business

The Consumer-Centric Business There are a many companies especially those in the Consumer Package Goods (CPG) market that adopt the theory of running their business centered around Consumer, Shopper & Retailer needs. Their Marketing departments spend quality time...

The Consumer Motivation Process

The Consumer Motivation Process Motivation refers to the underlying forces (or motives) that contribute to our purchasing actions. These motives stem from the conscious or unconscious goal of satisfying our needs and wants. Needs are the basic, often instinctive,...

Advertising Likelihood Model

The Elaboration Likelihood Model Researchers have identified two ways promotion communication can persuade consumers: the central and peripheral routes to persuasion. Like learning theory, each depends on the consumer’s level of involvement with the product and the...

How Consumers Process Information

How Consumers Process Information Learning is a relatively permanent change in thought process or behavior that occurs as a result of reinforced experience. Like perception, learning works off the mental files and at the same time contributes to them. Learning...

Kinds of Perception

Stimulus A stimulus is physical information we receive through our senses. Advertising stimuli can appear in a variety of forms: a window display at a local department store, the brightly colored labels on cans of Campbell’s tomato soup, or even the red price tag on a...

The Consumer Perception Process

The Consumer Perception Process Perception is everything. It guides all our activities from the people we associate with to the products we buy. How a consumer perceives each of the different brands in a category determines which ones he or she uses. The perception...